Leading business and education figures from across West Yorkshire have come together to bring the UK’s first employer-led social media apprenticeship programme to the region.
Ten senior business bosses – including Asda communications chief Dom Birch, Finn Communications managing director Richard Rawlings and Chartered Institute of Marketing regional director Di Earles - have formed an advisory panel to help launch The Juice Academy to West Yorkshire.
They are joined by Johnny Mitchell, head teacher at Thornhill Community Academy in Dewsbury, who has publicly supported apprenticeships throughout his time on Channel 4’s Educating Yorkshire.
The Juice Academy, the brainchild of Tangerine PR in Manchester, has expanded into the region following demand from employers and young people for an apprenticeship programme that addresses an industry-wide social media skills gap and trains young people in its practical application.
Lucy Adams, senior project co-ordinator, said: “The interest and support we have received so far from our Yorkshire advisory panel highlights its commitment to helping us bridge the gap between businesses and bright young people. It is the foundation of a positive future for The Juice Academy’s success in Yorkshire and Humberside.”
Founded just a year ago, the academy has already placed nearly 40 young apprentices with firms such as BetFred, Pets at Home and Regatta.
To date, the academy has achieved a 100% success rate with all of its cohort one students securing permanent, full-time roles.
Mr Mitchell said: “The Juice Academy has made a significant impact in the North West and I couldn’t be happier to hear that Yorkshire and Humberside has been selected as its first expansion region.
“Social media is such an intrinsic part of the lives of young people today and I’m going to do all I can to ensure as many of our region’s students are able to benefit from the superb career opportunities opening up to them via this unique initiative.”
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