A Huddersfield-based catering wholesaler is making a strong play for the “coffee culture” market during UK Coffee Week.

Total Foodservice, based at Green Lea Mills in Dalton, has set ambitious targets on the back of a renewed offer to its café and coffee shop customers. The firm has also seen growing demand for coffee “outlets” in the care and hospitality sectors.

Customers purchasing coffee packages from Total Foodservice can get specialist barista and coffee machine training for free from Huddersfield-based industry expert Jon Skinner.

Mr Skinner judges the prestigious UK Barista Championships and is recognised by the Speciality Coffee Association of Europe, the Beverage Service Association and City & Guilds.

Simon Howarth, managing director of fifth-generation family firm Total Foodservice, said: “We believe we have taken a completely fresh look at the requirements of the coffee culture market and that our offer is incredibly strong.

“First and foremost, coffee is an art form and our training offer ensures customers get the best possible coffee every time.

“The coffee market is exploding and we are positioning ourselves to take advantage of that by offering points of difference for coffee shops and other organisations with coffee offers.”

The UK coffee market is now 10 times the size it was 15 years ago and is growing at seven times the rate of the UK economy.

A partnership with market leaders in espresso machines Bravalor and La Spaziale is also ensuring that Total Foodservice can offer the tools for baristas to master the art of coffee.

Total Foodservice supplies a wide range of food and drink to customers including coffee shops, hospitals and colleges as well as hotels and restaurant chains.

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