A marketing agency in Huddersfield is helping a bathrooms business tap into higher sales.
Victorian Bathrooms, which was recently acquired by bathroom retailer Bathstore, appointed agency 79 to overhaul its entire marketing strategy.
The move is already reaping rewards with a massive 160% increase in online revenue following the launch of a newly designed e-commerce website.
Within two months of the website going live, conversion rates soared by 62% while the average order value rose by 25%.
The agency has also organised bi-weekly emails and offline activities including promotional campaigns and advertising to encourage footfall to Victorian Bathrooms’ showroom in Ossett and drive online sales.
The agency, based at the Media Centre in Huddersfield, was invited to pitch for the Victorian Bathrooms account after being recommended by a former colleague.
In the face of strong competition, 79 won the day.
Behrooz Saeed, managing director of 79, said: “We make our recommendations based on what we believe will return the biggest buck for our client.
“If that happens to require a skill-set outside the scope of our internal team, then we’ll draw on the trusted network of highly skilled partners we’ve painstakingly collated over the last 15 years to make sure we deliver it as part of the overall strategy.
“We have the rock solid project management skills required to do that and do it well.”
He said: ‘As part of our comprehensive marketing programme for Victorian Bathrooms, we have designed and built their new e-commerce website – which includes a cutting-edge mobile experience – to display their stylish collection of 200 bathroom designs in the most appealing and accessible way.”
