Denis Kilcommons: Shopping is a virtual reality
SOON we need never go clothes shopping again. Tesco has launched a virtual reality 3D fitting room on the internet for its range of women’s clothes.
Ladies can upload a photograph of themselves along with their measurements and use the 3D image to try on items via their computer.
No longer will their partner be left in the invidious position of having to answer diplomatically when asked the dreaded question: Does my bum look big in this?
For, apart from showing you how the garment fits, the virtual fitting room will also tell you if it is too big, too small or too tight, although it will stop short of saying: Big? Your bum looks like it came on a low loader.
Emily Shamma, director of Tesco clothing online, said: “Although there has been talk about virtual fitting rooms before, until now the technology has not been able to combine styling, accurate fit and size based on peoples’ specific measurements.
“Shopping with your virtual self helps you to see what dress might suit you best, what top goes with those skinny jeans or how a jacket might look with a particular skirt.
“It is also quick and easy to use, particularly for customers who don’t have the time or dislike having to trek around the shops.”
The idea is in its infancy but you can see the possibilities.
In the future this could be the norm for all clothing stores. And if you shop from the privacy of your own home, you could visit stores you wouldn’t normally dream of entering. I mean, I gave up on Top Man years ago because of my age and they have yet to open a Top Old Man shop.
It would also mean not having to suffer the strictures of small changing cubicles that you can fall out of with one leg in and one leg out, or the embarrassment of communal changing areas.