Healthy eating in store with Asda’s Binks family and Minister
Sep 20 2008 by Emma Davison, Hudd Sat
PUPILS from Highburton First School joined Schools Secretary Ed Balls to find out about a new educational website.
The MP and children from across West Yorkshire gathered at the Asda store in Morley to meet The Binks – characters from the supermarket giant’s new educational website.
The life-size characters showed them how the website works ahead of it being officially launched in schools across the UK this autumn term.
The website aims to be a first stop for teachers, parents and kids wanting to know more about healthy eating and the food journey from farm to fork.
It provides free interactive and downloadable resources which support the National Curriculum, with members of the Binks family guiding people through the site.
Asda employee Natalie Cunningham came up with the idea for the website after teachers came to the supermarket looking for health and food information after struggling to find a good resource elsewhere.
Natalie said: “Teaching children how to be healthy is a great way to give them a head start in life and Asda’s new website does just that.
“We are the first supermarket to give parents and teachers a helping hand, by using the Binks family to provide up-to-date, topical and trustworthy information in a format that’s easy to understand.
“The site has been designed to educate children about all aspects of food and healthy eating, including where and how food is grown and the best way to cook it.”
CONTACT: Asda’s new website can be found at www.asda-thebinks.co.uk.