A ROMANIAN chap is selling advertising space on his wedding tie.
He hopes this novel idea will pay for the big day and maybe bring in enough spare cash to buy the happy couple a new car, too.
If it works, it could start a trend in which big blokes will have an obvious advantage.
A chap who is built like a hoarding can feature a JCB on the front of his T shirt and a Wimpey home on his back. Those who are smaller (but beautifully formed, as my mother used to say) can offer space for more select products.
I no longer wear ties but I don’t mind sporting a tasteful slogan for Perrier water or Thornton’s chocolate creams if they supply the Polo shirt.
After all, this is not a new idea. People wear designer labels all the time for free. In these harsh financial times, they should get a discount for wearing a Lacoste logo or a Dolce and Gabbana label on their jeans. In fact, I’m all for sponsorship. Any offers?
