MANY years ago, there were television advertisements about B.O. That's right, body odour. I think they should run them again.
I love the hot weather we've been having but when you mingle in a crowd in town or a store, there are those among us who still haven't discovered the effectiveness of a good body wash and an application of deodorant.
By heck, but I've been knocked sideways on more than one occasion when a person – it can be either sex – has meandered into my vicinity and lingered. The aroma makes your eyes water.
I had to abandon the clearance rail at T K Maxx one day last week and hide in sportswear like a hunter moving upwind from a particularly smelly wildbeest.
And I was totally put off food altogether by another passing smelly as I attempted to choose a steak and ale pie in the frozen food section at Sainsbury's. What will I have for tea tonight, now?
Don't get me wrong. I fully understand that blokes who do physical jobs are going to whiff a bit, but that's good honest working sweat. The BO I'm talking about is far more insidious than that and appears to have been nurtured for days like a virus.
Is it just me or has it got up your nose, as well?