IT’S hard to think that a simple cough can be a symptom of the biggest cancer killer.

But as it is something so ordinary that could well be the reason why so few people do anything about it and go to their GP.

A new campaign today reveals that only one in 10 people know that a cough for three weeks or more could be a symptom of this terrible disease.

The survival chances after an early diagnosis are around 80% but only 7% if the diagnosis is delayed.

The statistics speak for themselves. Learn the symptoms and then take action – and that goes for all the main diseases.

After all, the alternatives are unthinkable.