ONCE upon a time cosmetic surgery was available only to the rich, who would then go on to vehemently deny they had been under the knife.
Now having an operation is as easy as it is for a 16-year-old to get blind drunk on booze from the off-licence.
Increasing numbers of us are at it, according to poll findings published in the Examiner today.
The urge to keep up appearances and fend off the ravages of age is strong. Certain mags are full of celebs with stick-thin torsos and pneumatic bosoms; what they do one day, many of us do the next.
We live in an age which sees the body as one of the most saleable commodities and women are often tempted to use this quick-fix method of enhancing their appearance – to buy beauty, in effect.
However, the increasing frequency of cosmetic surgery in everyday lives is making people less cautious of the risks.
And there are many cash-in merchants who aren’t prepared to point them out.
Regulatory bodies need to tighten checks to ensure that all patients go through very strict clinical protocols and a consultation process which involves a careful assessment by a surgeon of the potential dangers of such a procedure.