ASDA has been hardest hit by consumers cutting back and spending more in no-frills supermarkets, says a report.
The Leeds-based chain saw its share of the UK grocery market slip from 16.7% to 16.3% in the 12 weeks to June 13, according to data from retail analysts Kantar Worldpanel.
Huddersfield is one of the battlegrounds for the supermarket sector – with the big four players of Asda, Tesco, Sainsbury’s and Morrisons competing with low-cost rivals Aldi and Lidl.
Asda, which has its Huddersfield store at Bradford Road, has lost out to a growing trend for people to do more of their basic shopping at discounters, said Kantar director Edward Garner.
Asda’s market share is now only slightly ahead of Sainsbury’s, which held its share steady at 16.2%
Discount stores Aldi and Lidl both held their market shares at record levels of 3.4% and 2.6% respectively, having posted growth of 18% year-on-year in total sales.
Mr Garner said most of the growth for Aldi and Lidl came from shoppers doing more of their basic shop at the chains, rather than new customers.
He said Asda may also have been affected by high petrol price as most of its shops are large, out-of-town sites.
Total grocery sales rose by 4.7% over the 12-weeks.
Sales grew by 7.8% in the run-up to the royal wedding, but slumped to 2.5% in the four weeks following.