SANTA’S little helpers manned the check-outs at Huddersfield’s Asda superstore yesterday as part of a world record bid.
Volunteers from charities and community organisations were at the store at Bradford Road, Brackenhall, to help set a new record for simultaneous bag-packing.
More than 200 stores across the country took part.
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The Huddersfield-based Forget Me Not Trust, Age UK Calderdale and Kirklees, police community support officers and students from Kirklees College all helped shoppers in exchange for a donation.
The record bid was part of the annual ITV Text Santa fundraising drive, promoted by shows such as This Morning and Daybreak.
All money donated to Text Santa is shared by six charities: Whizz-Kidz, Together for Short Lives, Age UK, Carers UK, Marie Curie Cancer Care and the Anthony Nolan Trust.
The 20 bag-packers at Huddersfield – all wearing flashing Santa hats – were joined by a choir of carol-singers from three local churches and Honley Male Voice Choir, adding to the festive atmosphere.
The bag-packers were delighted by the support of shoppers despite tough financial times.
One of them, Judith Churley, a fundraiser for Age UK Calderdale and Kirklees, said: “Charities are definitely feeling the pinch.
“Families are being squeezed all the time but people are still being generous, which is really heart-warming.