EAGER buyers snapped up 100 flats in just four hours last night at the launch of a new apartment development in Brighouse.
Hundreds attended the launch of the Mill Royd Island development to stake their claim to one of 130 flats to be built at the former textile mill on Huddersfield Road.
Work hasn't even started on the development which was given planning permission only last month. A total of 100 flats sold last night - priced between £70,000 and £180,000 - with a value of £12m.
Property agent Knight Frank said the "remarkable" scenes meant Mill Royd Island was now one of the fastest-selling developments in the UK.
Harriet Binks, of Leeds-based developer Binks Vertical, said about 1,000 people attended the launch - with buyers getting their first opportunity to see a show apartment and reserve their chosen home.
She said the remaining 30 flats were expected to attract strong interest over the weekend.
"Our proposals have attracted the kind of demand more familiar with major schemes in Leeds city centre," said Ms Binks.
"This underpins Yorkshire's continuing position at the forefront of the housing market nationally."
She said: "Buyers were attracted by the changing face of Brighouse. Mill Royd Island will play a flag-bearing role for the regeneration of the town."
Under the £14m schemes, the disused mill formerly occupied by wool merchants will be transformed into flats together with a swimming pool, sauna and gym.
Architectural features will be restored - including large picture windows, high ceilings, wrought iron pillars and stone staircases.
Binks founder Richard Binks, who attended last night's launch, said: "This is a labour of love. To transform such a landmark building in Brighouse is something in which we take great pride."
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