ROAD accidents across Kirklees cost a staggering £121.6m EVERY YEAR.
That adds up to £312 for every man, woman and child in the district.
The figure - released today by the council's highways service - come as the authority steps up efforts to reduce the toll, both in terms of victims and costs.
The costs take into account medical services, damage to vehicles and to street furniture, court and police costs and lost earnings from those injured.
There were 15 deaths, 179 serious injuries and 2,038 slight injuries on local roads last year.
Of those hurt, 1,587 were in cars.
Now, council officers are working closely with police to identify measures aimed at improving safety on the roads of Huddersfield, Dewsbury and Batley.
The council also intends to do more to promote road safety , as 263 of the casualties last year were children aged under 16.
A highways spokesman said: "Accidents and driver behaviour continue to cause an excessive amount of pain, grief and suffering to the road users in Kirklees.
"Our priorities are to create safer roads and to protect road users, particularly the most vulnerable ones."
He added: "We strive to develop and promote a sustained programme of casualty reduction and road safety engineering, enforcement, training and publicity.
"Through these we hope to meet long-term casualty reduction targets set for 2010. These include a 40% reduction in the number killed or badly hurt."
Schemes in the pipeline include:
* Police enforcement of wearing seatbelts
* Retraining of drivers referred to courses by police and courts
* Safer driving outside schools
* Subsidised training for young drivers.
In Calderdale, the total cost of road accidents was £68m - about £350 for every person.
There, safety officials want to reduce last year's tally of 1,287 casualties.
But they are worried at an increase in the number of people slightly hurt, which has doubled over the past 20 years.