A WEST Yorkshire road safety group has by been carpeted by advertising watchdogs for misleading claims about the siting of speed cameras.
The Advertising Standards Authority (ASA) has banned a shock-tactic poster by West Yorkshire Casualty Reduction Partnership.
The poster shows four gravestones and claims four people must have died on a road before a camera is installed.
An adjudication published by the ASA accuses the partnership of deceiving motorists with its publicity drive - to justify the spread of cameras.
Department for Transport rules allow cameras where four people have been killed or seriously injured in the past three years.
The Department's Handbook of Rules and Guidance for the National Safety Camera Programme for England and Wales for 2005-06, published last year, also allows for cameras if local residents are worried about vehicles speeding past their homes.
There are also a number of other less serious scenarios where speed cameras can be installed.
A spokesman for the Advertising Standards Authority said: "We considered that the gravestones and the claims were misleading.
"We noted the poster was no longer appearing, but told West Yorkshire Casualty Reduction Partnership not to repeat the approach."
The partnership defended its use of the posters.
A spokesman said: "The poster contained a visual representation of one of the principal criteria that govern the installation of speed control safety cameras. We believe the poster was educational and informative, not misleading."
Two members of the public had complained about the poster.