A CUDDLY teddy bear with a natty line in sweaters has won special praise for a Huddersfield firm.
The Natural Wheat Bag Company - which won a Queen's Award for Enterprise last year - was highly commended in a light-hearted contest to find the most enterprising use of the famous Queen's Award "Flying E" emblem - the ultimate symbol of success for British business.
The Emley-based firm won the Queen's Award in the innovation category for its range of grain-filled products that are heated in microwave ovens and used like hot water bottles to provide comfort, relaxation and pain relief.
They include the Hug Me Better teddy bear designed to comfort children at bedtime.
Now a special range of bears has been produced wearing a jumper embroidered with the Queen's Award emblem.
Managing director Sue Grant said: "Our special bear is used at exhibitions and other displays.
"It has become a real talking-point - and tells the world that we are winners of The Queen's Award."
Steve Brice, secretary of the Queen's Awards Office, said: "Most winners of the Queen's Award are happy to use the famous emblem on flags and letter headings, in advertisements and on websites, and on ties for men and brooches for women.
"But it has also appeared in a wide variety of unusual and even unlikely settings, so we devised this light-hearted competition to reward these innovative uses."