RESEARCH at Huddersfield University has proved that motor-cyclists want more training.
The Motorcycle Industry Association employed the university's marketing department to consider what effect training for riders would have.
Findings showed further training meant riders felt more confident and were more respected by fellow bikers.
Principal marketing lecturer Geoff Crowther - a keen biker - believes the research says a lot about today's motor- cyclists.
Mr Crowther, from Holmfirth, said: "We have been running the programme for four years and it is just coming to a conclusion.
"I have travelled to Australia, America and Germany to present the results.
"Basically, the research suggest people who ride bikes want to improve their skills and become safer. They will not see this type of thing in the same light as a car driver possibly would.
"The reason is that for the vast majority of bikers it is a hobby, something they chose to do. Most car drivers use their vehicles to get to work, but for bikers it is leisure."
On the back of the research the association is to produce a DVD offering advice for new riders.
It will be given free with all newly-bought motorbikes and second-hand ones bought from dealers.
London-based Joose TV has been employed to produce the documentary-style DVD, which is aimed at educating riders on how to stay safe.
The association's motorcycle safety manager, Karen Cooke, said: "The industry is committed to improving the skills of all riders on our roads and wants to see a drop in casualty rates.
"Experienced and novice riders can do this if they take action to achieve excellence through track days and training," she added.
"The DVD is one way we can get to riders to offer them practical tips and raise their awareness about how to protect themselves on the roads.
"Even the most experienced rider can benefit from training.
"We have no desire to wag our fingers at riders in an old school style.
"But we hope to help people get more from their riding experience as their knowledge and confidence increases," she added.