LEAFLETS asking for gifts of clothes and shoes are depriving Huddersfield charity shops of vital cash.
Manchester-based firm Elmark have leafleted houses in Lindley several times this year.
The firm gives the impression on its publicity that the clothes, shoes and linen are destined for the needy of eastern Europe.
But the small print at the bottom of the form reveals that the goods will be sold.
Nationally, it is estimated charities are losing about £1m a year to private companies.
Elmark's Clothing Collection letter shows no firm's name or contact details.
A Charity Commission spokeswoman said: "People have the choice to give cash to a charity or their unwanted clothes to a charity shop.
"Leaflets for collections from ordinary charities will always include the organisation's full name, address and registration number - not a business number, as on the Elmark leaflets."