A Huddersfield firm is backing this year’s Food and Drink Festival.

Huddersfield Partnership has confirmed that Newsholme Food Group is the new title sponsor of the 2016 festival.

Newsholme Food Group, based at Oakes, supplies meat-based products, delivering to customers nationally and exporting to Europe and beyond.

It is a small family-owned business which was established in 1950.

Karen Hobson, Partnership Manager at Huddersfield Partnership who are organising the Festival for the last time, said: “We are delighted that a local grassroots and family owned business like Newsholme Food Group have stepped up to the plate to support this year’s festival.

“We are forever grateful to the John Smith’s Stadium and Heineken who have supported the festival as the title sponsor for the last three years but we’re obviously really excited that a local food brand like Newsholme Food Group wants to support us in creating a fabulous festival for 2016.”

The Stadium and Heineken will still be involved as associate sponsors of the festival.

Steve White, sales director at Newsholme, said: “Newsholme Foods are delighted to be, along with Empire Dogs, the main sponsor of the Huddersfield Food and Drink Festival for 2016, as part of our continued involvement in the local community.”

David Newsholme, the firm’s managing director, and John Newsholme, chairman, added: “We are a fourth generation family-owned business. We have been based in Huddersfield for over 60 years producing high quality cooked meats,sausages, black pudding and the latest addition to our range frozen ready meals.

“We employ over 200 people from the local area and we look forward to making this year’s Festival a great success.”

Mark Yates, of hot dog firm Empire Dogs, added: “We have been working in partnership with Newsholme Foods for 12 months, and we look forward to working together to make the 2016 Festival a success.”

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The Food and Drink Festival will start on Thursday, August 4, until Sunday, August 7.

Tens of thousands are expected to pack into St George’s Square.

There will be musical entertainment over the four days hosted on the Dawsons stage, cooking demonstrations hosted by Jamie’s Ministry of Food Bradford, supported by Asparagus Green Catering /National Coal Mining Museum, children’s entertainment supported by the Piazza Centre and great cuisine, including new traders like Churtopia, Bourbon Brothers, The Mussel Pot and Little Chilli.