Angry mums and their children staged a peaceful protest at a Huddersfield shop.
They marched into the Sports Direct store in the Kingsgate shopping centre today as part of a national campaign of action against the retail chain.
The protests stemmed from an incident in Nottingham when a breastfeeding mother was told to leave the Sports Direct store.
The case has been taken up nationally and there have been demonstrations in several towns and cities.
Mum of two Jodie Wood organised the Huddersfield protest and she was one of several who fed her baby inside the store.
About 20 mums took part in the protest under the Free to Feed banner.
They are campaigning for all stores and other organisations to abide by a 2010 law which ruled that bans on breastfeeding women is classed as sexual discrimination.
Before they occupied the store, the mothers paraded in Kingsgate with placards, banners and children in pushchairs.
Many said they were there to support rather than shame breastfeeding mothers.
Emily Slough, the founder of Free to Feed, said: “We have seen an ever-growing number of cases where people breastfeeding in public have been discriminated against and it has to stop.
“People need to learn to accept that where, when and how you feed your baby is your choice”.
Sports Direct, which has faced demonstrations in several stores around the country, has declined to comment on the claims.
You can find out more about the Free to Feed campaign at their Facebook group here.
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