A BUS company running services in Huddersfield is bringing more staff on board.
Arriva Yorkshire is also making it easier for couples who work for the firm to share shifts.
The company said job applications across the Yorkshire region had risen 60% after a recruitment campaign.
Managing director Ken Clarke said: "The bus industry as a whole has found it increasingly difficult to recruit drivers.
"We realised we had to think of ways of making the job attractive and available to as wide a variety of people as possible."
Arriva Yorkshire has introduced a flexible rota for couples, allowing them to work almost identical shift patterns.
The move was welcomed by Dewsbury driver Karen Tullett, who is partnered by husband John on the rota.
She said: "Being part of the new rota is great. It means John and I can spend more time together.
"Before, we were like ships passing in the night. But now it's so much easier to plan things together."
Arriva Yorkshire is also continuing to run a modern apprenticeships scheme for people aged 18 to 24 who hold a full car driving licence and have an interest in a career in the transport industry.
The scheme is based at Arriva's depots in Dewsbury, Heckmondwike, Wakefield, Castleford and Selby.
Bus and coach companies will need about an extra 32,500 drivers nationally this year to replace those retiring or leaving.