THE Salvation Army is encouraging people in Yorkshire to abandon their Easter eggs this year in favour of chickens.
The chicken will go to someone in the developing world.
Chickens, along with fishing boats and children's toys are all available from the organisation's magazine, Gifts That Keep On Giving.
On average Britons buy about 80m Easter eggs each year at a cost of £500m.
Lt Col John Hassard, leader of the Salvation Army in Yorkshire, said: "This Easter we'd like to encourage people to save putting on a few pounds and spend a few pounds on someone who could really do with a helping hand.
"Just one chicken is enough to give someone in the developing world the chance of a future."
The catalogue can be ordered by ringing 020 7367 4777 or through the internet at www.salvationarmy. org.uk