A CHARITY with a shop in Huddersfield has become the first to launch a loyalty card.
Sue Ryder Care, which has a shop on Westbourne Road, Marsh, has launched its CareCard.
These will allow customers at the charity's 400 shops to collect stamps every time they buy goods priced at £5 or more.
When customers have collected 10 stamps on their CareCard they can redeem it for a £5 discount.
The charity provides day and residential palliative care for people with diseases such as Parkinson's, multiple sclerosis and cancer.
Its shops are ports of call for people looking for special items - and also attract some celebrity customers.
Pop star Madonna, Pulp singer Jarvis Cocker and Beatles legend Sir Paul McCartney have been to Sue Ryder Care shops.
Julie Beames, business development manager, said: "Thrift shopping is really popular right now.
"People have always enjoyed finding great original pieces.
"Now there is an added incentive to go gold-digging. CareCard is designed to reward the loyalty of our customers. Many major retailers are doing it, so why not a charity shop?"
People can register for their card in Sue Ryder Care shops or online at www.suerydercare.org