AS a funeral director, Clive Pearson's job is to help grieving families.
But his clients say he goes above and beyond the call of duty to make a difficult time easier for them.
Clive, 28, has run the Pearson Funeral Service in Marsden for five years.
He was nominated for our Customer Care Award by Julie Duckworth, of Linthwaite.
He dealt with the funeral of her baby son, who died after being born two months prematurely at Huddersfield Royal Infirmary.
The hospital chaplaincy service put Julie in touch with Clive and she said he made sure all her wishes were taken into account.
She added: "I found Clive to be warm, empathetic, down to earth, yet very professional and efficient.
"None of us ever expect to lose a child. I was devastated. The thought of dealing with a funeral was unbearable. He made an extremely difficult time less so."
Julie said that what sets Clive apart is the fact that he goes out of his way to reduce stress for grieving families.
This includes working out of hours to collect ashes on their behalf or attending funerals as the only witness if no-one else can be there.
Pearson Funeral Service has had a contract with the Royal Infirmary for a year to carry out council-funded funerals for stillborn babies and neo-natal deaths.
Clive often pays for little extras at these funerals from his own pocket.
Julie said: "Sometimes it may be a lock of hair, a personalised plaque on a coffin or a friendly chat.
"But it is this amazing attention to detail that allows this incredible human being to rise above the rest.
"I have met many people who have experienced a tragic loss and all of them recall an act of kindness Clive did for them.
"Clive Pearson should be recognised and honoured for the outstanding and positive contribution he makes."
Clive - who decided to become a funeral director after a work experience placement - said the job could be difficult, but it was rewarding.
He added: "We try to help those who call on us in their time of need."