ALL who live in Kirklees know it.
We've got some stunning countryside, offering gentle strolls or long-distance cycling.
The shopping's not bad and there's a wealth of art and craft galleries.
It all adds up to a package worth shouting about.
And that's exactly what the council is doing with the publication of a new tourism guide.
The aim of the guide - produced by the economic development service - is to encourage more visitors to experience the delights of Kirklees.
Council deputy leader Clr John Smithson said: "Kirklees is a wonderful place. It offers a wealth of attractions, from dramatic landscapes to the internationally renowned Huddersfield Contemporary Music Festival.
"Millions of people already enjoy visiting the district.
"I am confident this guide will attract many more new visitors to experience the delights of Kirklees," added Clr Smithson.
Publication of the guide follows last November's launch of a plan to increase the number of visitors to Kirklees by 5% over the next four years.
The rise would bring an extra £14m into the local economy, creating 350 tourism jobs.
An increase on the scale hoped for would generate an extra 32,000 overnight trips and an additional 320,000 day trips.