THE battle to stop the flood of unwanted junk mail through the letterbox is being stepped up.
One phone call could stop more than nine out of ten senders in their tracks, it is claimed.
And a Kirklees councillor today threw his weight behind the Mailing Preference Service scheme.
All people have to do is register by phone or on-line. Organisers say that once the form is filled in, the person's details are removed from 95% of UK mailing lists.
Kirklees Council Cabinet member Clr David Payne said: "It's vital that we reduce the amount of paper going to landfill."
Nearly 550,000 tonnes of paper are used in direct mail and promotions every year.
Campaigners are desperate to stem the flow to preserve the earth's resources.
Kirklees Council is backing a drive by environmental group Planet Ark to make the Mailing Preference Service better known.
Clr Payne, who has responsibility for environment and transport on the Liberal Democrat-run cabinet, said: "The most environmentally- friendly way to deal with unwanted paper is to stop it at source and the Mailing Preference Service allows people to do this."
He added that junk mail that does come through the door should be recycled through green bins and paper banks.
At present, only 13% of junk mail is recycled. The aim is to boost that figure to 30% by 2005.
The Mailing Preference Service is run by the Direct Marketing Association, which has 900 member companies.
The service does not include companies with whom a consumer has dealt with in the past or unaddressed mail.
But you can register your details for free on-line at www.mpsonline.org.uk or phone 0845 7034599 for the cost of a local call.