TIGHT-fisted tykes have lived up to their reputation of failing to dig deep in their pockets.
The region came third from bottom in the amount which people donated per head to charity.
People living in Yorkshire and the North East gave an average of £76 each to charity according to the survey for BACS Payment Schemes Limited.
Only mean Scottish folk (£73) and those in the North West (£50) gave less.
Generous East Midlanders dug deepest into their pockets giving an average of £297 per person and those in East Anglia coming a close second at £228.
The research from BACS, the company behind the Direct debit service, says over the past year British people have donated an estimated £6.2bn, almost double the £3.2bn donated in previous years.
And international or humanitarian aid ranked as the most popular cause for giving in the wake of the tsunami disaster.
But potential charity benefactors are still missing out on more than £419m a year as British taxpayers fail to take advantage of tax breaks afforded to charities.
Michael Chambers, managing director BACS Payment Schemes Limited said: "It is heart-warming to see the generosity of our country, particularly in the face of tragic events in Asia. However unless we give tax-effectively using Gift Aid the full potential of our donations has not been realised.
"Direct debit is an effective way to donate on a regular, controlled basis and makes it easy to help charities to take advantage of tax breaks - donors simply need to contact their chosen charity to organise donating via direct debit and use the Gift Aid option.
"It is such an easy step, yet close to a third (32%) of donors do not know what Gift Aid is and continue to give in non tax-efficient ways."