It's one thing to insult Yorkshire folk — and it's quite another to do it when you're right in the middle of God's Own County!
Prime Minister David Cameron was caught on microphone saying Yorkshire people 'hate each other' while rehearsing a speech in Leeds.
He said: " We just thought people in Yorkshire hated everyone else, we didn't realise they hated each other so much."
Downing Street has refused to comment on the remark, and it is unclear whether the PM was serious or making a joke.
The gaffe has been dubbed '#Camgate' on Twitter.
Needless to say, Yorkshire folk had summat to say about his comments — here are some of the Tweets we were able to publish!
Sounds like Cameron could do with a lesson in how to talk reight:
If you need something to cheer you up after his frankly uncalled for remarks, click below to watch a clip of Cameron trying (and failing) to master a Yorkshire accent: