SEVENTY workers at an Elland firm have been told their jobs are safe.

The firm, which supplies video conferencing equipment to schools, colleges, hospitals and businesses, has new owners.

Elland-based Direct Visual Ltd has been bought by Logicalis Group, an international IT and communications provider for an undisclosed sum.

Direct Visual, formed in 1996, is one of the UK’s leading independent suppliers of video communications systems and services. The firm employs about 70 people.

Logicalis UK, based in Slough, Berkshire, said the deal would combine Direct Visual’s expertise as one of the UK’s largest and most respected providers of video conferencing with Logicalis UK’ extensive customer base.

Tom Kelly, managing director of Logicalis UK, said video had been an important market for Logicalis – a trend that was set to continue.

He said: “Direct Visual brings the highest levels of technical expertise with a strong management team and supplier relationships.

“With Logicalis’ extensive customer base and existing managed services offerings there is great opportunity to further develop a new range of managed video service offerings to our joint customer base.”

Direct Visual will continue to operate from its offices at Lowfields Business Park following the deal.

The company was one of the first video providers to the users of the Joint Academic Network – a group using video conferencing in the fields of higher and further education, local government and health.

The company has worked with customers including AstraZeneca, Cadbury’s, Bentley Motor Cars, Leeds University and British Waterways.