PHARMACIES are supporting a Government campaign aimed at cutting house fire deaths.
Lloyds pharmacy, which has branches in High Street, Huddersfield, and in Slaithwaite, is offering cut-price smoke alarms to help people protect their homes.
The `not-for-profit' alarms are being sold at £1.99 in all 1,364 Lloyds pharmacies until tomorrow.
Lloyds is one of the Government's partners in the How Would You Get Out Alive? fire safety campaign.
Mark Green, commercial director at Lloyds pharmacy, said: "Our approach is to put our customers and the local community first."
A recent survey reveals that half of all Northerners don't have a reliable smoke alarm.
The survey, which questioned 2,000 people, revealed that almost half (47%) of people do not test their smoke alarm battery once a month, let alone once a week, which is the standard recommended by the Government.
Sir Graham Meldrum, HM Chief Inspector of Fire Services, said: "These national campaigns are at the heart of the Government's commitment to fire safety.
"Every home should have smoke alarms. Batteries should be checked once a week and replaced once a year."