EGG sales remained strong over Easter, despite fears that bird flu would hit consumer confidence, a trade association said.
About 150m hen eggs were sold over the four- day weekend, a 3% rise on last Easter, said the British Egg Information Service.
This put sales over the four-day holiday at their highest since 1988.
This followed a national advertising campaign on the theme of So Very British.
Kevin Coles, a spokes- man for the Egg Information Service, which represents about 90% of UK producers, said: "Bird flu clearly hasn't had any effect on consumer habits.
"The industry is incredibly pleased with the growth."
The figures follow assurances from major supermarket chains that chicken and egg sales were unaffected by the first outbreak of bird flu in the UK, which was in Cellardyke, Scotland.