Video thumbnail, Elland shop celebrates fifth birthday with charity lingerie stunt
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The bare essentials were enough to stop traffic in Elland this weekend – all in a good cause.

Passers-by were happy to throw cash at volunteer models posing in their smalls as a lingerie shop marked its fifth birthday in style.

Motorists threw £5 and £10 notes at brave men and women wearing just skimpy undies in the window and on the pavement outside Anon Lingerie.

An early start on Friday teatime raised £150 in just 90 minutes for the Overgate Hospice.

Shop founder Rebecca Sedgewick was delighted with the response to the model-a-thon, which took place right through the weekend. She said an initial target of £1,000 was smashed as sponsorship took an early total to nearly £3,000.

Charity fund raising in lingerie and boxers for Overgate Hospice, Elland. Braving the cold and drizzle in their lingerie. Lulu Macaroon (COR) Danielle Sparks and Jo Cox.

Especially popular were male models showing off a new range of men’s underwear. “Let’s just say there were lots of happy ladies in Elland,” said Rebecca, 25.

Rob Woolley, 46, of Kirkheaton, gave several hours over two days to stand outside in underpants.

“It’s an absolutely great cause,” said Rob. “All hospices do a wonderful job and I have been involved myself through family illness in recent time.

“I’ve not really felt the cold. I’m just happy to be doing this.”

Fellow male model was William Illingworth, Rebecca’s 22-year-old boyfriend.

“I needed a bit of Dutch courage to get me started and it was really cold standing outside,” he said. “But it’s for such a good cause. I’d do it all again.”

Also involved were members of Sowood Women’s Institute.

Alison Pollock was one of half a dozen members who volunteered to do some modelling.

“It’s the first time I’ve done anything like this and it’s a bit scary but I wouldn’t chicken out,” she said.

Rebecca said Friday’s early start had been a good idea. “We thought we might as well catch the tea-time traffic,” she said. “Car horns were tooting like mad and people were throwing money at us.”

Rebecca runs the shop with her sister, Amanda, 21, and they have made a name for their modelling events featuring men and women of all shapes and sizes. Their shows have raised more than £5,000 for good causes.

Rebecca started the business because she has a large bust and struggled to find nice bras for her size.

Their proud mum Louise Sedgewick said: “I’m not surprised the event has been such a success. Women are sick of having the perfect shape rammed down their throats and this is all about healthy body image.

“I get goose bumps every time there is a modelling session. This is more than a shop, it’s a little community.”