BINGO players are to swap the usual call of "house" to "Bingo For Breakthrough" in October.
The Bingo Association is again raising cash for Breakthrough Breast Cancer, the UK's leading breast cancer charity.
The event runs from October 16 to 22, as part of National Breast Cancer Awareness Month.
During the week, players in more than 400 bingo clubs - including the Mecca at Folly Hall, Huddersfield - will be invited to give their usual game fees to the charity and play for special prizes.
Last year's event raised £414,000.
Bingo Association spokesman Steve Baldwin said: "We are thrilled to announce our support for Breakthrough Breast Cancer again this year.
"We would also like to thank club operators and players for their kindness and generosity, which helped us raise over £400,000 last year.
"We have every faith that players will accept the challenge and continue to show support for such a worthwhile cause."