AMBITIOUS plans for hotels, shops, bars and homes were put to the Brighouse Regeneration Forum at a meeting held at the Holiday Inn, in Clifton, last night.
The futuristic complex - planned for the run-down Sugden Mill flour site - has been proposed by Younger Homes Northern.
But in a rival move, Calderdale Council has already submitted plans to build retail units on the site.
Bill Ibberson, managing director of Younger Homes, is confident the project will get the go ahead if the public support it and has promised to put the plans and model on show in the coming months.
"With the support of the people, we will win the battle," he said. "In time we hope to work with Calderdale Council, and we hope they will get behind the scheme.
"We have reached a watershed for Brighouse.
"Why can't it have something to be proud of? A development that people will recognise and talk about?"
He likened the proposals to well-known structures including London's controversial Gherkin and the Angel of the North, in Gateshead.
Architect Will Alsop, the brains behind the Northern Super City plans, was also at the meeting to lend his support to the proposals.
He said Brighouse could become an important part of the Government-backed Super City project, which would look to link Hull and Liverpool along the M62 corridor.
The award-winning architect said: "When we get to a place like Brighouse it is a part of something very much bigger.
"There really is a massive opportunity here. It can become a really decent place to live, and perhaps in the future a place people will come to visit."
Hitting out at the council's plans to build retail sheds he called the idea "outdated" and said it would do nothing for the town except ruin the chances of the few remaining shops.
Mr Ibberson said that if the plans received a good reaction from the public they would submit them to the council within the next four months.
Should the project, titled The Sugden Wharf, get the green light the first development would be a new swimming pool proposed to replace the current small, Victorian baths.
No planning officers attended and Mr Ibberson admitted the council still refused to acknowledge the plans.