PEOPLE are being urged to switch brands as a fortnight of events aimed at raising the profile of Fairtrade products draws to an close.

Over the last two weeks consumers have been asked to swap from conventional to Fairtrade products, to help growers in some of the world’s poorest countries.

Products which carry the Fairtrade mark guarantee a fair price for producers in developing countries and provide an additional social premium for community projects.

At King James’ School in Almondbury, pupils and staff devoted a cross-curricular day based on world food and healthy eating.

Year seven students created Tibetan prayer flags in an event organised by the school’s design and technology department and guest speakers from Thailand talked about food from around the world.

Holmfirth Co-op threw its weight behind the scheme with staff swapping their uniforms for giant fruit costumes to celebrate Fairtrade Fortnight.

Customers were greeted by larger-than-life banana, grape and blueberries as they shopped.