THE search is on for the next Motty!
And he - or she - could well be found in Huddersfield.
The University of Huddersfield has launched a unique new degree courses in the hope of breeding a new generation of sportswriters and commentators.
And it is confident of finding the next John Motson, doyen of the TV soccer commentators.
The university is now running a sports journalism degree - one of the first of its kind in the country.
Most sports journalists currently study on one of the university's three general journalism degrees - for print, radio or TV.
However, senior media lecturer Steve Kelly is a former sports journalist and novelist and thought there was a need for a specialist course.
He said: "There's a demand for it.
"There is a large expansion in sports journalism and more jobs available than 10 years ago. Sport is big business, not just a leisure activity.
"There is nothing to say we won't find the next John Motson, the next great sports journalist."
There are currently 14 students doing the course, who originally enrolled on the other journalism degrees.
They are learning about the history of sport, sports writing, law and the sports industry and sport's influence on society.
The university will publicise the BA honours course next year.