TWO Huddersfield brothers have found success - in a perfect cup of coffee.
Naeem and Sher Shah are celebrating the first anniversary of their multi-media design and marketing firm, Alchemy Virtual.
From simple origins in Sher's bedroom, Alchemy Virtual has moved to the Media Centre in Northumberland Street, Huddersfield.
It was launched when Naeem, 29, of Moldgreen, and Sher, 24, from Lindley, created a CD Rom computer disk, showing people how to get the best out of their coffee machines.
It uses pictures, video, narration and diagrams and gives general instructions that cover a range of coffee making machines.
To date, 30,000 CDs have been sold at £17.99 to the public or to coffee firms for training staff.
Some firms, such as Ritazza, have ordered personalised versions of the CD Rom.
Naeem said: "Firms hand out the CDs to staff as a learning manual. The idea was to make training accessible to smaller outlets. Videos and manuals cost a fortune."
Development for the CD Roms started two years ago.
While Naeem was working as a lecturer in hospitality management at Huddersfield University he met fellow lecturer Paul Meikle-Janney, who is now managing director of Coffee Community on Leeds Road, Huddersfield.
The firm makes coffee machines and creates training schemes for coffee outlets and the Specialist Coffee Association of Europe.
Naeem and Paul decided there was a need for a quick, interesting way of presenting training.
Paul gave technical coffee making advice - and still acts as a consultant for Alchemy Virtual.
Sher, who had just completed a degree in multi-media at Huddersfield University, created the CD Rom.
Sher spent many nights creating it in his bedroom, as well as having a full-time day job as a computer shop technician.
After a year, the software was ready and a customised version was sold to Italian coffee firm Gaggia.
It was a success and gave Alchemy Virtual the cash for premises in the Media Centre.
Sher said: "It was hard work, but it was worth it. It's great to be able to wake up on a morning and want to come to work."
Now, the firm has gone global, exporting general and customised CD Roms to America, New Zealand, Australia and Europe.
It has expanded its repertoire and now offers CD Rom product advertisement ``brochures" and printed items such as menus.
The firm is updating the original CD Rom and is looking into new formats, such as DVDs.
Alchemy Virtual focuses on the pub and restaurant industry, because of Naeem's hospitality background.
He is also well versed in accounts and graphic design, while Sher takes care of the CD Rom creation and computer design work.
Sher said: "We cover all elements of the food industry. We can apply this idea to anything."