Bus users on First services in Huddersfield are set for a fare deal – as the operator seeks to boost passenger numbers.
From Sunday , passengers will be able to buy a new local weekly “Explorer” ticket at just £12.
It will allow unlimited seven-day travel in the Huddersfield town area – representing a cut of almost 40% for people who currently buy the £19.50 West Yorkshire weekly ticket.
The Huddersfield town area covers most of Huddersfield – extending from Ainley Top and Bradley Bar in the north, Lepton in the east, Berry Brow and Netherton in the south and Linthwaite in the west.
The initiative, which aims to increase passenger numbers, comes hot on the heels of a £1.5m investment by First in new buses and a Meet the Customer Day last month where feedback included the request for a more local, value-for-money ticket.
The new ticket was unveiled by Clr James Lewis, chairman of West Yorkshire transport body Metro, and First service delivery director Bob Dorr in St George’s Square.
Clr Lewis said: “This money-saving offer is good news for the many bus users in the Huddersfield area.
“I look forward to seeing bus operators extending a partnership approach so that passengers across West Yorkshire can enjoy a similarly simple and affordable ticketing system which they can use on all services.”
Mr Dorr said: “This is great news for First bus passengers in Huddersfield and shows we are listening to what our customers are telling us.
“The weekly ticket at just £12 allows unlimited weekly travel for only £1.70 a day – giving customers a great reason to go and explore Huddersfield.
“Our aim in 2013 is to continue to give value-for-money to our customers and look to stimulate customer growth on our buses in partnership with Metro and the local authorities.”
Customers can find out more about the new ticket at www.firstgroup.com/ukbus/calderdale_huddersfield/
Staff from First will also provide further information and giveaways from 9am to 4pm tomorrow at the Piazza Shopping Centre.
The new weekly ticket is valid on routes: 200, 262, 301, 302, 306, 307, 323, 327, 328, 342, 356, 358, 360, 370, 371, 372, 387.
It is also valid between Huddersfield and “part-route boundaries” on routes: 181, 183, 184, 185, 186, 231, 232, 303, 308, 310, 314, 316, X11, 321, 324, 363, X63, 396, 501, 503, 537, 547, 549 and X6.