Who said that flasks were solely the domain of hikers, trainspotters and bus drivers?
Pensioners can breathe a sigh of relief in the knowledge that the humble thermos is suddenly the latest fashion accessory.
It seems that because Madonna and Halle Berry have been seen taking a few discreet sips from their vacuum flask (presumably because they don't trust someone else's coffee, green tea or whatever it is that important celebrities drink), sales have hit the roof.
That's great news for families on picnics then who no longer have to shamefully hide their flasks but can now flaunt them publically. Well, thank heavens. It seems that we can only follow idiotic celebrities' fads nowadays. If Madonna started walking along railway lines or driving the wrong way up the M1, would that suddenly become the latest craze?
My first encounter with the vacuum flask in adult life was when I found myself on a picket line in Bradford with my National Union of Journalist colleagues. The temperature barely nudged above zero, so a flask was an essential item. Mine lasted all of ten minutes before I dropped it on the pavement and my coffee became full of glass splinters.
A news item earlier this week informed me that the "retro prawn cocktail" was back on the menu. I must be at the cutting edge of fashion because I didn't realise it had ever gone away. There's nothing like a bit of marie rose sauce and shredded lettuce.