Morrisons is pledging £100,000 to groups helping flood victims.
The supermarket giant has earmarked the money to communities affected by the devastating weather condition in north England and Scotland, including in Yorkshire.
Watch a before and after video below of flooding in Mytholmroyd, kindly shared by Raphael Pavel at raphaeloo.com
The cash will be given to flood appeals that have been set up in the county, alongside those in Greater Manchester, Yorkshire, Lancashire, Scotland and Cumbria to help towards clean-up costs, emergency repairs and emergency supplies of clothing and food and drink.
Chief Executive David Potts, Morrisons said: “We have seen the terrible impact that the floods have had on communities that we serve and we want to do our bit to help.
“This money will help to start the clean-up process which will be a huge challenge over the coming days and weeks.”
Morrisons has already given food and other emergency supplies to crisis centres and staff have also been supporting the clean-up, running collections and operating donating stations.
Store cafés have also been used to provide free meals for displaced families.
Cooper Bridge's Old Mill pub flooded - pictures below.