FASHION, television and film - these glamorous industries are all guilty of using fags as a fashion accessory, according to anti-smoking group QUIT.
Cigarettes have become an important prop in producing a powerful image of the fearless, strong female - think Sharon Stone in Basic Instinct or Huddersfield's own Zoe Lucker as Tanya Turner in Footballers' Wives.
"Females are targeted throughout the media and even cigarette packets are slimline shaped to appeal to women," says Ruth Bosworth, director of services for QUIT on National No Smoking Day.
"In films, female actors are twice as likely to be portrayed as smokers as men.
"But it's not only celebrities that women are influenced by, they also admire or aspire to be like successful colleagues and friends that smoke."
Whether it's a drunken whim or a bid to impress, the harsh reality is that three out of five experimental smokers will become addicted after a few cigarettes, QUIT research shows.