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WATCH: Honley mum says she was told not to breastfeed in bridal shop because she'd 'spurt milk all over the dresses’.

Josephine Fenton says she was told to feed baby in the street - but the shop has refuted the claims

A mum says a bridal company banned her from breastfeeding in their shop - because they feared the milk would get on the dresses.

Bride-to-be Josephine Fenton, 28, of Honley, claims she was told she could not feed her seven-month-old daughter Ella at Jean Jackson Couture’s Northern Quarter studio, Manchester, and advised to go in the street.

And she says the reason she was given by a staff member was she would ‘spurt milk all over the dresses’.

The shop disputes the claims but does say that if she had told them she was breastfeeding she may have been advised to make a different appointment ‘as a lot of our dresses require you to take your bra off.’

Josephine travelled from Honley to the company’s Turner Street branch last Saturday as they stocked a dress she could not find elsewhere.

But Josephine said she was amazed when the store owner’s mum Rebecca Jackson made the comments after she checked it would be okay to bring Ella along.

Josephine said: “I called the company a number of times before my appointment and never heard back.

“Then when I got them on the phone five minutes before my appointment I explained that I might need to breastfeed Ella.

“The owner’s mum said I ‘would spurt milk all over the dresses’. I had my loudspeaker on in the car and my fiancée James got very upset. I was just shocked.”

Josephine then attempted to feed Ella before arriving for her appointment, but struggled because of her anxious state.

And after leaving her young daughter with James in the city, she then went to the appointment with her sister Georgina.

She said: “We got there and I explained that James might pop by with Ella as she might need feeding.

“The owner’s mum was acting quite rudely, she was treating me like there was something wrong with me because I was breastfeeding.

“Then she said I could not feed Ella there, and if she needed feeding I would have to do it in the street. I was so shocked after the appointment I had to check with Georgina to see if she had really said that.”

The store’s website asks people to ‘refrain from bringing small children to appointments’.

But after being contacted by the Manchester Evening News, the store’s owner, Felicity Jackson, refuted Josephine’s claims.

She said: “Josephine visited us and seemed happy. She was never told she would spurt milk or to go out on the street.

“We have a waiting area where she would have been fine to breastfeed, with water, chairs and toilet facilities.

“We are very upset by what happened after her visit. Josephine and her friends have posted many messages on our Facebook page which we feel are unjust, and we have consulted a solicitor about their content.

“We have been trading for 17 years and have never had any complaints. If we knew Josephine was breastfeeding we might have asked her to put back her appointment as a lot of our dresses require you to take your bra off. But we use our common sense, and people have visited who are breastfeeding or have children before and always left happy.”


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