It's an evocative image, of children playing with pedal cars.
But Huddersfield safety charity Brake believes there is a serious message behind the playtime scene.
They want drivers to take a hard look at their driving habits and slow down close to schools.
Brake’s junior campaigners say “speeding is naughty” as almost half of drivers admit breaking 20 mph limits designed to keep children safe.
The charity is calling on drivers not to put young lives in danger by constantly flouting 20mph limits.
A new survey has revealed 44% of drivers admit they have broken a 20 mph speed limit by at least 5 mph in the last year, a quarter of drivers (25%) admit they drive too fast in a 20mph area around once a month, and one in five (20%) have confessed they do it on a weekly basis.
Now a series of “Beep Beep! Days” are being held by Brake in 2016 to help children gain a basic understanding of road safety, and also to emphasise to parents and other adults their responsibilities in protecting children.
Youngsters have starred in a short road safety video entitled “Speeding Is Naughty” to help get the message through to parents and drivers that their selfish actions can put little lives in grave danger.
Rosie Hutton, six, said: “Speeding is naughty and if you drive too fast you could hurt me. Cars are made of metal and I am not. Please drive slowly near my school.”
Alice Bailey, campaigns adviser for Brake, said: “It was so much fun being involved with the talented youngsters who helped Brake make this year’s Beep Beep! Video, but road safety really isn’t child’s play.
“Forty children are killed or seriously injured on Great Britain’s roads every week. Beep Beep! Days are a great way to start talking to children about basic road safety messages and also to remind parents,carers and all other adults of their responsibilities when it comes to keeping our roads safe and protecting little lives.”
Nurseries, playgroups, child-minders, infant schools and children’s centres can sign up now to run a Beep Beep! Day. For details go to www.brake.org.uk/beepbeepday , call 01484 550061 or email:firstname.lastname@example.org.