A NEW campaign promoting Huddersfield has been launched – with a novel twist.
Drivers and commuters are to be invited to test their knowledge about the town.
Business leaders have come up with a new way of promoting the town – a ‘true or false’ game on the streets.
Over the next few weeks a series of posters will go up on roundabouts and on the side of buses.
The slogans will challenge local people on how well they know their town.
Each poster will contain a fascinating fact about Huddersfield. Some will be true, others complete fiction.
The 10 questions range from the intriguing to the bizarre .
The idea has come from the Huddersfield ‘The Place to Make It’ business group.
One man who can claim to know more than most is David Elliott, winner of the Examiner’s Young Businessman of the Year Award, who is one of those behind the project.
“When I talk to people about Huddersfield they’re always surprised to hear that so many successful products, people or achievements originated from here,” said David, of Huddersfield-based Wellhouse Leisure.
“We’ve uncovered facts about Huddersfield which are truly amazing, while others are just downright entertaining.
“But whether we’re talking about this being the home town of a former prime minister or the world’s largest nodding dog (yes it’s true!), the bottom line is that Huddersfield has a great deal to be proud of.
“It seems that almost every town claims to be the best at practically everything but Huddersfield’s facts speak for themselves.
“We want people to help us spread the word about the amazing and inspiring things that have happened here, to build a reputation for Huddersfield as the ‘Place To Make It.’”
David’s firm is part of a group of businesses driving the project. Others include David Brown’s, Buy It Direct and Novaglaze.
The group’s chairman Sean Jarvis, also Huddersfield Town’s commercial director, is determined to spread the word about the success to be had in Huddersfield.
Mr Jarvis said: “As businesses we thought the time was right for a different approach where we actively get people involved in spreading the word about our town.
“We thought there’s no better way to do that than by teasing people to find out whether our claims are actually true or false.
“Of course the serious side to this is that we hope this creates a town full of Huddersfield advocates, armed with all sorts of useful information about the place to share with others, and put us firmly on the map.”
For a sneak preview of the questions and to take the quiz visit www.placetomakeit.co.uk
