Huddersfield Town are sparking a new fan base – in China.
The club has teamed up with Huddersfield-based Fired Up Corporation to deliver a football coaching programme for youngsters in China.
The firm – a long-standing commercial partner of the club – makes fires and fireplaces and has a large manufacturing presence in Zhongshan City, Guangdong Province in China.
The partnership sees the club fly a number of coaches from its youth academy and community schemes to teach football skills to locals during an eight-week period.
During that time, up to 200 Chinese youngsters are expected to join the football camp and will be taught a variety of sport based and educational skills by Town’s coaches.
For the first time in the partnership, Chinese football coaches and teachers will also be taught how to deliver these camps themselves by Town’s five UEFA qualified football coaches so the community work can continue when the eight weeks is over.
The programme is already making waves in China and has made headlines in local newspapers.
Town’s commercial director Sean Jarvis said: “Huddersfield Town is committed to making a difference in its community; an ethos that Fired Up shares.
“As such, this innovative partnership has seen us use our skills in football engagement with youngsters, combined with Fired Up’s links in China, for five years now.
“We’re proud to be making such a positive impact in the community that Fired Up works in and look forward to continuing our work in the future.”
Fired Up Corporation, based in St Thomas Road, started in 1998 as a small manufacturer of fires and fireplaces. It now employs 400 people across the world with businesses in the UK, China and the USA.