A HUDDERSFIELD man had a mighty task on his hands when he was asked to help save an ailing church.
Now, thanks to Julian Kynaston's contribution, the popular Channel 4 show Priest Idol is up for a Radio Times award.
The fly-on-the wall show followed the fortunes of newly- appointed priest Fr James McCaskill as he tried to save St Mary Magdalene C of E Church in Lundwood, Barnsley, from closure.
The show's producers gave marketing man Mr Kynaston, who now lives at Upper Denby, the challenge to help Fr McCaskill in his efforts.
Huddersfield-born Mr Kynaston, the founder of marketing and branding agency Propaganda, had to improve attendance figures.
The situation was so bad before the show - screened last November - that the church was earmarked for closure.
Propaganda set out on a branding exercise to attract `customers' and also sold the idea to locals.
Mr Kynaston said: "What we proposed was controversial. It divided opinion. This was a job where anything other than a good result would be the worst bit of PR we had ever had."
But the outcome was a success.
When Fr McCaskill arrived from the USA he found a congregation of a dozen people.
After months of work from himself, Propaganda and a turnaround team a Sunday morning congregation now numbers about 70.
Fr McCaskill said he was very excited that the programme had been nominated for an award.
"It would be great to win something. It would give Lundwood people a real boost in terms of community spirit and confidence."
The winner of the category for best programme on faith and religion will receive the Radio Times Readers' Award next month.