GUM chewers have got really stuck into a project aimed at keeping Huddersfield's streets clean.
About 3,000 pieces of used chewing gum have been stuck to `dartboards' since they were put up a week ago.
The 40 powder-coated sheets are fixed to lamp-posts and signposts in King Street and New Street, so chewers can use them, instead of spitting gum on to the pavements.
The sheets have been changed either every day or every two days and have been well peppered with used gum.
"This is a very positive start to the project. These 3,000 pieces of gum would have ended up on town centre pavements if they hadn't been stuck to the boards," said Clr Ann Denham, Kirklees Council Cabinet member responsible for environmental matters.
"Officers tell me there has been almost no misuse of the boards. We are delighted with the start of the scheme."
The GumTargets carry amusing and thought-provoking messages to encourage people to stick gum to them.
They aim to clean up Huddersfield's streets.
Clr Denham said street cleaning and clearing up litter costs council tax payers £3.4m.
The GumTargets have been successfully tried in Sheffield, Luton, Bournemouth and the London borough of Ealing.
If the trials in Huddersfield are successful, they could be used in other parts of Kirklees.
