ROAD safety chiefs have set themselves the ultimate target for one day in May - no injury accidents at all on West Yorkshire's roads.

The West Yorkshire Casualty Reduction Partnership has named May 1 as Safer Roads Day.

It has urged everyone who drives on the county's roads to do all they can to make sure no-one is hurt on that day.

It basically means sticking to the speed limits at all times and driving with extra care.

Philip Gwynne, head of public affairs at the partnership, said: "We want all roads to be casualty-free every day.

"By choosing an easy-to-remember date to focus people's attention, we hope to promote an understanding that we all have a part to play in keeping the roads safe.

"Safer Roads Day should lead to a tangible, measurable and genuine reduction in the number of injury- causing road crashes across the whole of the partnership's area.

"Surely that is something we should all commit to."

Drivers travelling too fast for the conditions is the single biggest killer on the county's roads - more than drunk-driving, joy-riding or jumping red traffic lights.

Mr Gwynne added: "It's easy to tell which are the worst roads for deaths and serious injuries. They have speed control safety cameras alongside them.

"They are only ever located on roads with the worst casualty records, where there have been high numbers of speed-related crashes in which people have been killed or very badly injured.

"The cameras aren't there for fun, decoration or to raise revenue for the Government. They are there because, tragically, people never got to finish their journey."

Robert Gifford, Executive Director of the Parliamentary Advisory Council for Transport Safety, added: "Safer Roads Day poses an exciting challenge for all of us.

"Can we create an environment in which the roads are safer for all road users? If other industries aim at no-accident days, why should the roads be any different?

"Once it's a success in West Yorkshire, I see no reason not to aim for a nationally accident-free day. "

West Yorkshire Casualty Reduction Partnership is made up of representatives from Kirklees, Calder- dale, Bradford, Leeds and Wakefield district councils, West Yorkshire Police, West Yorkshire Health Authority, West Yorkshire Magistrates Court Service and the Highways Authority.