AN ELDERLY man collapsed and died in his local pub.
Customers, firefighters and paramedics all battled in vain to try to save the life of a Arthur Smith, who was 90.
He had gone into his local in Skelmanthorpe for a Sunday evening drink when he collapsed at the bar.
Customers at the Grove Inn on Station Road tried to save him while they were being instructions over the phone by staff at Yorkshire Ambulance Service control.
One customer ran round to an off-duty fireman's home nearby and he sprinted to the pub to help.
He called for colleagues from Skelmanthorpe fire station and they arrived with a defibrillator.
They continued until paramedics arrived, but, sadly, Mr Smith died.
His death was due to natural causes.
Mr Smith lived in the village and was a retired foreman.
Grove Inn landlady Marie Cowe said: "It's so very dad. Arthur's wife only died on September 9.
"He was a lovely old man, very happy and friendly. We'll all miss him."