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This is the moment captured on video in which a man drank a live goldfish as part of a sick Neknominate prank.

Rob Atkinson, 20, was filmed buying the goldfish at Pets at Home.

Then Atkinson of Walton in Wakefield took it to a branch of McDonalds, dropped the stunned creature into a glass of lager and necked it, before boasting of his vile exploits.

He can be heard boasting on the video, which was shot by a friend: “I’ve got a goldfish inside me - I’m an animal.”

The Neknominate video, shot by Lewis Summers, 19, was then posted online.

Neknominate is a online craze in which people dare each other to do outrageous acts via social media.

The pair were yesterday prosecuted by the RSPCA at Wakefield and Pontefract Magistrates’ Court.

Atkinson admitted unnecessary suffering to a goldfish by swallowing it, which led to its death.

Summers, of Upton, admitted aiding and abetting the offence.

Deputy District Judge Richard Clews blasted their “sick humour” and banned them from owning or keeping animals for three years.

They were also ordered to perform 40 hours of unpaid community work and pay £723 costs each and £60 victim surcharge.

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