BUS company Arriva Yorkshire has pulled out all the stops in its bid to recruit more bus drivers.
Since the start of the year, the company has boosted applications from 36 in January to nearly 90 last month.
Managing director Ken Clarke said: "The bus industry as a whole has found it increasingly difficult to recruit drivers.
"We realised we had to think of ways of making the job attractive and available to as wide a variety of people as possible and our recruitment drive has been very successful.
"As it is also important that our employees come from, and reflect, the communities we serve, we have looked at flexible working and targeted community magazines in the hope of encouraging more parents, older people and people from ethnic minorities to consider bus driving as a career.
"It is a professional and challenging job which demands excellent driving skills and an ability to stay calm under pressures such as traffic congestion and illegal or inconsiderate parking," said Mr Clarke.
" In addition, drivers need to have customer care skills, be confident in dealing with money and to be self-reliant.
"I am delighted by the increase in applications and hope this recruitment success will continue."
Research suggests that UK bus and coach firms will need to recruit an extra 32,500 drivers this year.